Mr Bing: Omnichannel Marketing

THE ASSIGNMENT

Created by two American foodies who were studying abroad in China, Mr Bing is a hot chili crisp condiment. When back in the US, the founders felt they needed a marketing strategy and a strong social campaign to get their brand the recognition it deserved.

A SOLUTION

We held a number of workshops with the client to dig deep and uncover the brand essence, identify the value proposition, and positioning.
With the solid strategic foundation that defined the brand personality that was bright, bold, and irreverent, we ideated and built an omnichannel marketing outreach, which included: ad campaigns, and social media posts.
All the deliverables were created in a template format, so their team could mix and match the headlines and body copy with visuals across all platforms.
The bold, bright colors, cheeky headlines, and scrumptiously sloppy food got many likes and attention, including their current influencer: Jet Tila.

BEST PART:
Playing with food. Free chili crisp samples. That crisp is really good on just about everything!