The Death of Retail
Retail is dying by a thousand fluorescent lights.
Walk into Best Buy, Home Depot, or any number of big-box stores and you’ll find cavernous spaces, tired displays, confusing wayfinding, and salespeople who seem as uninspired by the experience as the customers. For an industry built around the very human act of seeing, touching, trying, and imagining a product in your life, retail has somehow forgotten the human part.
But brick and mortar isn’t dead. Bad retail is.
The best brands understand that a store can be more than a place to transact—it can be a destination, a brand world, and an invitation to imagine what’s possible. Because no 360° view, Instagram ad, or AI experience can quite replace the moment when a person looks you in the eye and actually helps you make a decision.
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Where is the “I” in AI?
AI is a hot soundbite. Using AI as an instrument for exploration substantiates its value in the creative process. However, AI is not a substitute for human choice or creativity, yet the current trends and hype drive it to be used and generated as such without appropriate testing, regulatory, and attention to consequences.
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Spirit of the Spirit
How does design taste or sound? Designing, illustrating, and writing for the beverage and music industry, we use all our senses, and a lot of research!
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DON'T PANIC
A new toy or singularity? AI is here to stay, and used wisely it can not only improve the creative process, it can and will become an invaluable tool and asset.
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That’s Edutainment!
EDUTAINMENT is the optimum tool for any omni channel advertising / marketing solution. It breaches the obstacles of literacy, and is aligned with ADA directives. Plus, it’s fun.
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Branding is the new advertising
Branding is more than a logo, a font, or a color palette. It’s the true North, a consistent thread that unifies omni and multi channel solutions into a cohesive, relatable visual and verbal voice.
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THE NEW NORMAL
“I want to be normal again,” has a dramatic inflection in healthcare. Let’s defy the smiling people doing yoga catchall, and address what is really needed: behavior modification.
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