REED Exhibitions
NATIONAL HARDWARE SHOW — a B2B event promoting hardware industry’s innovation in tech, retail, and manufacturing.
Our assignment:
We built a 360 brand experience with a guideline as the foundation, and refined their existing logo. The outcome was a great success. To quote our client, "A number of attendees told us they hadn’t planned on attending but the new look caught their eye and they took the time to see what was different. And people were constantly commenting on how we cleaned up the show and made it a bit more sophisticated. So thanks for the great work!" —Senior Vice President, Reed Exhibitions
This brand bible was used by Reed’s internal production department and their vendors to execute show deliverables in print, video, social, experiential, and interactive. We also created big-idea structure design for their lounges, decor, and signage. Our contracted role as brand champions included: consulting, directing vendors and in-house staff, conducting market analysis, and running strategic workshops.
Theme concept
Messaging
Signage
Ads (design and copy)
Email blasts
Website
Illustration
Image library
Logo evolution
Experiential
Brand Guidelines
Print Advertising
Style Guide
Entranceway & Register desk