Gottex Swimwear

Gottex, an iconic name in upscale swimwear and leisurewear, caters to a sophisticated audience of women 40 and up with a rich portfolio of products and sub-brands. Our challenge was to honor that legacy while modernizing the brand's digital presence, creating a fashion-forward,

desktop-first shopping experience that felt intuitive, elegant, and effortless to navigate. While built on Shopify, we went beyond standard template limitations, customizing the framework for a truly elevated look and feel. We expanded their existing brand guidelines with a richer color palette, refined typography, bespoke graphic elements, and a streamlined product- forward grid system. We redesigned the dropdown menus to double as both a product sourcing tool and a space to spotlight categories and new arrivals. To enhance functionality, we introduced size parameter metrics for improved fit guidance and built a repository of social outreach directly into the site, delivering a cohesive, modern, and highly shoppable brand experience.