FIT HIT is a boutique fitness studio that combines kick-ass cardio with Krav Maga self-defense techniques.
We were asked not only to create the logo, but also a visual and verbal lexicon, as well as messaging and tagline. This “voice” gives this brand a unique POV in a crowded marketplace.
The outcome was a brand bible that included styles for interior, merch, colors, language, and signage. (All location photos by Drew Reynolds)
