Astellas

Applying brand strategy to create a digital solution to promote a portfolio of products and establish the company as experts. 

THE CLIENT

Astellas wanted to leverage their company as a high-science player at ASCO. They faced a perception obstacle since they had no one specialty and relied on partnerships rather than their own R&D.

THE SOLUTION

• Our strategic resolve was to show that Astellas focused on the full body rather than just one organ when it came to cancer. 

• We created an interactive wall that animated at the touch, revealing the path of a treatment for each vital organ.